Mark Mendelis has served as copywriter and creative director at some of the finest agencies in the country, developing campaigns for such blue-chip brands as Guinness, IKEA, Samsung, Exxon Mobil and IBM.

While helping a wide range of clients crack their marketing challenges and grow their brands, he's won numerous industry awards, including The One Show, Communication Arts, Cannes, Effie, Clio, London International, Addy and Hatch.

Mark believes every brand has a soul. It just takes a little work to bring it out.

He lives in Brooklyn, New York with his wife, Lori, and their two Cavalier King Charles spaniels.